Not that long ago, there were all sorts of reasons for people to be a bit wary about the “sustainable business” movement.
People comfortable with the current natural resources sector were uncomfortable about projects that would change the industry in big ways, like investing in wind technology instead of coal.
There were residual political overtones of the earlier “Green” movement that also initially ran counter to doing business successfully. Or efforts to consider more sustainable practices sometimes resulted in higher costs, extra procedures and less efficiency.
Based on these initial early impressions, it wasn’t hard for many business leaders to conclude that green energy had no future.
Today, however, green energy is catching on in big ways as more businesses are pleasantly discovering ways to incorporate it into their daily lives.
Many now find that improving sustainability can better use their resources and ultimately improve their financial bottom line. It also can reduce dependence on a dwindling supply or fossil fuel products like oil or coal. Plus it can often feel good to be part of a company that is focusing on developing green energy products and services. Everybody wins, including the planet.
Part of this focus on sustainability can include:
- Greater investment/venture funding opportunities. Some venture capital groups with sustainable values are looking for companies to partner with. This commitment can be a good starting point in discussions
- Carbon footprint. Acknowledging that a specific company has a long ways to go to reducing overall carbon usage can lead to recognition and support among peers. If some large-scale changes are possible, go in this direction. If some modifications aren’t possible, look for ways to provide funds and get creative for this credit.
- More renewables. Extra effort has gone info developing and refining battery technology. This can include looking into methods that can hold a charge longer or charge a device or battery significantly faster. This will also could be a useful beginning area for companies not sure where to start.
For more green energy strategies visit LMC Alternative Business Capital.
