Optimizing business operations has a plethora of benefits, including saving money and freeing up time. The following five strategies can give any company’s operations a boost.

Automate Emails

Email automation is a great first step toward streamlining your business operations. For instance, if your business always sends out an email to a specific audience on Wednesday afternoons, scheduling it to automatically occur every week can remove that task from everyone’s plate.

Invest in Email Marketing

The fact that emails can be automated means that they are an ideal method of marketing, especially for small businesses that may not have access to the same channels as larger businesses. Additionally, emails are highly customizable, and the results of email campaigns are very trackable, meaning you can tweak your campaigns to make them more effective as time goes on.

Look into Social Media Marketing

Social media marketing is another great investment for small businesses. Like emails, social media campaigns can be automated with tools like Hootsuite, meaning you’ll be able to spend your valuable time focused on other tasks.

Streamline Your Accounting Methods

If you’re still using paper-based accounting methods, moving to digital tools is an easy way to boost your business operations. Among other benefits, you’ll always be able to access updated data on your financial picture. If you’re not sure which tools are best for you, SCORE recommends asking an accountant for advice.

Streamline Customer Support

As is the case with accounting, digital tools can streamline your customer-support-related business operations. Chatbots, for instance, can provide real-time, rapid answers for customers. (If you’re leery about using chatbots, consider that successful companies like Spotify have rolled them out, according to Small Biz Daily.) Online self-service portals are another helpful option.

Looking for more tips that will help you keep your business humming? Check out LMC Alternative Capital’s other blog posts.